top of page

ABOUT US

​

Founded in United States.  Since 2018, fueled by a passion for coffee. Vela Ethan embarked from Peru, introducing specialty, commercial coffee 
beans, and Cocoa beans to Asia market. As an exclusive agent for coffee estates of varying sizes in Peru, Vela Ethan is committed to quality control, maintain each coffee bean to rigorous scrutiny through Cup of Excellence international Jury and expertise of processing masters.
 
From the origin, Vela Ethan manage small farmers' harvesting, cultivation, processing, preservation, and packaging. Among other aspects, there are warehouses and offices in Peru, Taiwan, and Shanghai.  They also start managing the exclusive Vela Ethan Coffee Estate in Peru in 2023.
 
Beyond quality, Vela Ethan prioritize innovation, professionalism, sustainability, and service, actively supporting customers in promotion

OUR CORE VALUES

QUALITY

  • Select quality, fresh, and clean green coffee beans.

  • Full Time Temperature Controlled Warehouse.

  • Specially designed packaging to ensure best quality.

  • Q Grader personally checks all production processes and sources

  • Work directly with the farmers on planting and processing methods, to ensure quality stability

  • Provide relevant document certification, such as organic certification, origin, etc.

SERVICE

  • Assist in marketing promotion

  • Free professional coffee related courses

  • Marketing consulting services

  • Customized order service

  • Regular marketing strategy courses

PROFESSIONAL

  • Coffee experts: Q graders, SCAE Gold Cup certified

  • Professional Marketing Team: social media platform management, data analysis, event planning, market analysis, product positioning and strategic planning. 

SUSTAINABILITY

  • Fair Trade Coffee

  • Direct Trade.

  • Adhere to the principle of not destroying the nature, implementing the protection of the environment, and protecting the farmers.

  • Compliant with RFA/BFC/Organic/UTZ certification 4C coffee general management certification.

​

  • Working together to create a better coffee future.

INNOVATION

  • Constantly discovering new product/services.

  • Enhance value and service through innovative methods.

  • R&D product diversity.

bottom of page